• Lead strategic project sales initiatives for tire products and managed end-to-end project cycles, including negotiation, issue resolution, partnership development, market analysis, and pricing strategy.

• Focused on expanding market presence across Java Island as the primary area, with secondary coverage in Bali, NTT, and NTB.

• Reported directly to the CEO and National Sales Manager providing key insights and performance updates.

• Utilized CRM systems and internal sales tools to manage client pipelines and improve sales efficiency.

Target Market: Mining Company, Logistics, Trucking & Bus (Transportation) and Heavy Equipment Rental sectors. 

Key Skills: B2B Negotiation, Market Strategy, CRM, Team Building, Pricing Analysis, Client Management 

• Lead strategic initiatives for Digital Signatures, E-Certificates, E-KYC, Identity Proofing, Liveness Detection, OCR, and E-Materai products.

• Directed Business Development, Marketing, and Government Relations teams to achieve revenue targets through strategic planning, negotiation, and end-to-end sales execution.

• Oversaw both hunter (new business) and farmer (account growth) approaches, optimizing the sales pipeline from lead generation to deal closure.

• Developed partnerships and led market analysis, digital marketing initiatives, promotional campaigns, and pricing strategies to support revenue growth.

• Successfully acquired and converted high-value leads, negotiated KPIs, and increased company revenue through tailored solution selling.

• Reported directly to C-Level executives contributing to high-level planning and organizational alignment.

Target Market: Major clients in Fintech, Banking, Multifinance, Tech Company, Shipping, Hospital and other chain sectors.

Key Skills: Zoho CRM, Bigin, Document Management Systems (DMS), Microsoft Office, Google Workspace, Strategic Partnerships, B2B Sales, Government Relations, KPI Management, Digital Marketing, Identity Technology, Market Strategy 

• Reported directly to CEO, leading business development and partnership strategies to drive revenue and market expansion.

• Built and managed a strong B2B pipeline, securing strategic deals through HR communities and direct outreach.

• Led negotiations and account strategy for promoting the company’s HRIS Management System, featuring Earned Wage Access (EWA), disbursement services, and payroll integration.

• Fostered partnerships with HR departments and decision-makers, increasing product adoption and long-term client value.

Target Market: various industrial sectors, retail chains and fast-growing startups, primarily in Java regions. 

Key Skills: B2B Sales, HR Tech, Strategic Partnerships, HRIS, Payroll Solutions, EWA, Negotiation, Client Acquisition 

• Managed and developed regional teams (Associates, Field Force, MDs, and Canvassers) to accelerate ecosystem expansion and adoption of digital payment solutions.

• Led merchant acquisition, onboarding, and engagement efforts targeting retailers, F&B outlets, traditional markets, transportation hubs, and utility service providers.

• Secured strategic partnerships through B2B and B2G negotiations with large enterprises, government projects, and industrial clients.

• Built strong relationships with local government bodies to support regulatory compliance and collaborative initiatives.

• Oversaw the Shariah financial services team, expanding Islamic payment product offerings in targeted regions.

Target Market: MSMEs, enterprise merchants, hospitality, government entities, state-owned enterprises (BUMN), and Shariah-compliant service sectors across the assigned district.

Key Skills: Ecosystem Expansion, Government Relations, Merchant Engagement, Shariah Finance, Strategic Negotiation, Digital Payments, Regional Leadership

• Lead Sales, Partnership, and Merchant Acquisition teams (Associates, Field Force, and Canvassers) teams to drive OVO’s ecosystem expansion across East Java.

• Managed merchant relationships to increase activation rates and monthly active users (MAU).

• Negotiated and secured strategic B2B deals with enterprise clients, retail chains, large franchises, and key regional accounts.

• Developed and maintained strong local government and Bank Indonesia also media relationships, enhancing brand visibility and aligning with local regulatory requirements.

• Executed special projects targeting large-scale enterprises, commercial chains, and government-backed initiatives to drive regional growth and adoption of OVO services.

Target Market: Malls, Enterprise merchants, retail chains, F&B franchises, MSMEs, government agencies, and digital consumers across East Java.

Key Skills: Ecosystem Expansion, Merchant Acquisition, Strategic Partnerships, Government Relations, Media Outreach, Regional Leadership, B2B Sales.